Welcome to the electronic site and portfolio of Alaya Tsanova!

Our Policy on the Processing and Protection of Your Personal Data expresses our commitment and responsible attitude toward safeguarding your personal information. Here, you can find details about what personal data we process, for what purposes, to whom we may disclose your data, and what your rights are regarding data protection.

For What Purposes and on What Basis Do We Process Your Personal Data? For How Long Do We Retain Your Personal Data?

1. Data Processed When Ordering and Purchasing Products

When placing orders, we process additional information, including your postal address for delivery, billing address, phone number, name, and email address.

This data is necessary for concluding and fulfilling the contract for the purchase of paintings and other products offered on the website. The personal data you provide is processed for the following purposes:

• Processing orders made on alayaart.com.
• Sending email confirmations regarding your order status.
• Processing payments for purchased products.
• Delivering purchased products to your address.
• Corresponding regarding orders and product deliveries.

The legal basis for processing this data is the conclusion and execution of the purchase contract for the selected artwork or product.

Your personal data related to purchases via our website, including identification data required for tax and accounting compliance and protection in legal disputes, may be retained for a maximum of 10 years, as per tax and accounting regulations.

2. Data Processed for Compliance with Legal Obligations

When purchasing a product, certain legal obligations arise. To fulfill these, we must process your personal data, including identification and contact details, among other information.

For instance, we may process your personal data for issuing invoices and complying with obligations under the Value Added Tax Act. Additionally, under applicable accounting and tax laws, we must account for the issued invoice and include it in our records.

Your data may also be processed to meet obligations under consumer protection laws, such as handling complaints, returns, or disputes.

The legal basis for processing such data is compliance with legal obligations.

Personal data processed for issuing invoices and meeting legal requirements may be retained for a maximum of 10 years, starting from January 1 of the year following the year in which the taxes related to the sales were due.

3. Data Processed for Sending Newsletters and Marketing Activities

If you subscribe to our newsletter, we will process your email address to send updates about our books, new products, and special offers. We may also track whether you open our newsletters or click on links within them.

This processing is based on your consent provided through the subscription form on alayaart.com.

Your data will be processed for this purpose until you unsubscribe by following the link in the emails. For marketing campaigns, like games or raffles, we may process additional personal and contact data as per the terms of participation. Data for these activities will be deleted six months after the end of the campaign.

4. Data Processed for Responding to Questions and Comments

You can send questions or post comments about our books via various methods, such as forms under specific products on our website. To respond or publish your comments, we process your identification and contact data.

This data is processed based on your consent when using contact forms on alayaart.com or via social media platforms like Facebook, Instagram, and YouTube. Submitting queries or comments is voluntary; however, without providing your data, we cannot respond to your inquiries.

Data for these purposes will be stored for three years after our response or comment publication.

5. Data Collected Through Cookies

We may analyze website usage via cookies, gathering information about your device and how you interact with alayaart.com. No personal data like names or email addresses is collected.

This processing is based on your consent. For details, see our Cookie Policy.

6. Data Processed for Our Legitimate Interests

We may process data such as identification and purchase records to defend against potential legal claims. This processing is justified if it does not override your fundamental rights.

Such data will be stored for up to five years, per the statute of limitations for legal claims.

To Whom Can We Disclose Your Data?

We collaborate with partners like payment service providers, courier services, and IT or hosting companies. Data is disclosed only as needed to fulfill services. Upon legal request, we may also share data with public authorities.

Your Rights Regarding Personal Data

• Access: Request confirmation and access to your data.
• Correction: Request rectification of inaccuracies.
• Erasure: Request deletion of data no longer needed.
• Restriction: Request limited processing in certain cases.
• Data Portability: Receive your data in a structured format or transfer it to another controller.
• Objection: Object to processing for direct marketing or profiling.
• Consent Withdrawal: Revoke consent at any time without affecting prior processing.
• Complaint: File a complaint with the Data Protection Commission if necessary.

Contact Us

For questions about data processing or to exercise your rights, contact us via email at alayatsan@gmail.com. Include your name, address, and a description of your request.